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POW Right between the eyes - hits the marketing mark! So many times corporations want to do what is currently accepted and they want to fit into the standard mold. Andy Nulman, I'm pleased to meet you! I read a lot of business books and most all have value but usually they also have a lot of filler no value content waste of time stuff. Not the case with this book. I love the writing style which just flows.

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You will have a hard time putting down Andy's book. It moves, makes you rethink, reinvent, disrupt but with a commonsense approach. In addition it energizes your brain. I will tell you that I got one hell of a surprise when I finished this book.

I suspect the same will happen to you. Read this book only if you want to disrupt your current thought patterns Greg Stromberg [ Well, do not judge book by it's cover. Usually this means, it can be better than it's cover. Now, if you see this cover, you anticipate a sparkling, entertaining, humorous book that will keep you up at deep night Let me tell you that it's not. Marketing books of this type - like those fro Seth Godin or Dan Kennedy, if not bring practical value, at least compensates it with really funny stories and at last gives kind of entertainment.

Then, this book - 3 stars for value, 3 stars for entertainment.. So, author so emphasizes that you must stand out of crowd, that seems forgot to make his book same outstanding. Again - do not judge it by cover - it's far better than content.

Pow! Right Between The Eyes! Andy Nulman's Blog About Surprise

On a second reading, I had to upgrade my review from 2 to 4 stars. This is a page book consisting of 8 Chapters.


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The first 5 chapters - roughly pages are relatively unstructured anecdotes and ramblings which are meant to build up the value of surprise and provide real-life uses. For those looking for "How To" this part of the book will be frustrating and I advise those kind of readers to skip forward to Chapter 6.

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My initial review of this book was fairly negative mostly based on these first 6 chapters or so. It was only after re-reading the last pages that I decided that POW! From Chapter 6 on, Andy articulates some useful principles and strategies. I expected some POW! I spent hOW much on this book? Where is the POW?!

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Yes, surprise matters in marketing. On his quest to unlock the secret of why some things knock your socks off and others put you to sleep, Nulman shares insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snack chips. His book shares hilarious and effective surprise promotions that he himself dreamed up for the event and in his current position as cofounder, President, and CMO of Airborne Mobile, which brings brands like Maxim , Family Guy , and the NFL to the mobile media world.

Surprising choices for a business book? Well…what did you expect? Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares? Leia mais Leia menos.

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Pow! Right Between the Eyes: Profiting from the Power of Surprise

When I heard a radio show that interviewed Andy Nulman about his book I didn't quite know what to think at first. I loved the title of the book and to me it fit perfectly with my beliefs about utilizing effective marketing. Being a small business owner, I have always had to think outside the box to get the most bang for my marketing buck.

Some one my concepts make others raise their eyebrows I don't want people's approval of my marketing techniques By reading his book I went from crazy to clever! He was kind enough to write back. POW Right between the eyes - hits the marketing mark! So many times corporations want to do what is currently accepted and they want to fit into the standard mold.

Andy Nulman, I'm pleased to meet you! I read a lot of business books and most all have value but usually they also have a lot of filler no value content waste of time stuff. Not the case with this book. I love the writing style which just flows. You will have a hard time putting down Andy's book. It moves, makes you rethink, reinvent, disrupt but with a commonsense approach. In addition it energizes your brain.

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I will tell you that I got one hell of a surprise when I finished this book. I suspect the same will happen to you. Read this book only if you want to disrupt your current thought patterns Greg Stromberg [ Well, do not judge book by it's cover. Usually this means, it can be better than it's cover.

Now, if you see this cover, you anticipate a sparkling, entertaining, humorous book that will keep you up at deep night